Health Informatics News

NHS Networks reported that the Widening Digital Participation Programme (WDP) from NHS Digital has seen success in a project designed to boost breast screening participation through social media connection. Facebook community groups were used to post information about screening and to facilitate communication between potential attendees and health practitioners. The goals were to disseminate information, answer queries, reduce potential apprehension surrounding the screening process and allow women to make appointments. This campaign resulted, over a four year period in Stoke-on-Trent, in a 13% increase in first time attendances for breast screening. NHS Digital notes that in partnership with the charity Good Things Foundation twenty digital inclusion pathfinders are being run in order to assess novel ways to help people access health related digital tools. Pete Nuckley, Service Delivery Manager at Good Things Foundation is quoted there as saying: “It’s been fantastic to see the increase in attendance rates across the Stoke pathfinder area. It shows that being able to receive quality information about screening and ask questions makes the whole process more human - and that’s key to engaging patients in their own healthcare.”

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